How do you define productivity? The word comes from the same root as produce. What do you produce? What does your company produce? Do your work activities lead to your company products? If not, you do lots of non-productive stuff for your company. Sometimes we call some of the things we do busy work. Busy work waists the company’s financial resources. Busy work waists our time. It keeps us from doing productive work for our company.

When somebody asks you what you do, make sure you can answer in terms of the products your company sells. Does your company sell hearing aids? How does your work make life better for the hearing impaired? Does your company make LCD televisions? How does your work make life better for the television user? Does your company make brake calipers for cars? How does your work make life better for the driver? Ask the question and make sure you can answer it in terms of the customer.

When you ask the question, ask it about yourself, not the entire company. Make sure your work contributes to a happier customer. After you form an answer, go through all your activities in your work day. Eliminate the things in your work day that do not lead to your company products. Check your habits and inclinations during your work day and avoid doing those things that do no benefit the users of your products. Strive for productivity instead of doing lots of stuff.

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